The CENTER FOR CREATIVE THINKING has been set up with one single purpose - to transform companies into communities, where people find work enriching in every manner.

Wealth creation in the twenty-first century will be a lot tougher, and a great deal different. The situation facing corporations today is no different from that faced at the advent of the industrial age - no road maps, and the danger of depending upon past experience.

Information is replacing inventory and knowledge is replacing fixed assets. Corporate wars will center around intellectual capital - the ability to unleash the abundant talent hidden in the folds of the corporation. We have barely begun to comprehend this new form of capital.

This age will also see the emergence of emotional capital as a key competitive advantage. People need to bring passion to the work place for them to make a real difference. So the corporate world desperately needs people who bring their heads and hearts to work.

The tempest of transition will bring about a rising currency value of personal energy as time compresses and intersects with stress. This is the greatest challenge for the new millennium.

CCT's work is sharply focused around these issues. We help our customers understand these cataclysmic changes, and prepare themselves. In short, we help you examine your toolkit and upgrade it suitably.

We work in the areas of innovation, leadership, strategy, motivation, and customer focus. We help you understand how corporations can make lots of money while having fun. We are a twenty-first century company.

Sam Swaminathan - consultant, trainer, speaker, and writer - set up CCT in Dubai, UAE in 1995. The company is now located in Tracy near San Jose in Northern California.