We live in an era that will go down as one of the most challenging and unpredictable ones ever faced by humankind. The industrial age has been unceremoniously pushed off the precipice by the information age. The information age itself has spawned another age - the innovation age.

There are no road maps to tomorrow. The past simply doesn't resemble the future. Worse, the future is already here.

So what can we say about the future? One thing is for sure:

Mind has replaced Muscle and Money as the real source of Power. It means that leaders and managers have to learn to work with their heads and their hearts. No innovation ever takes place where the heart isn't involved. For this to happen, industrial age methods just won't do. Corporations will have to embrace deep cultural shifts. They cannot stop short of reinventing themselves.

Is anyone doing such things today?

In the 1997 FORTUNE survey of most admired companies, the Hay Group announced that "the single best predictor of overall excellence was a company's ability to attract, motivate, and retain talented people". CEOs said that corporate culture was their most important lever in enhancing this key capability.

FORTUNE's most admired companies also appear to be more successful at breathing life into their corporate culture, not just giving it a few lines in the company handbook.

So, how do companies do this?

Sam Swaminathan led an exhaustive research of published material and combined the outcomes with his own experiences over a two year period to find out. The result?

A fascinating two-hour video presentation which takes the viewer through an exciting journey into world class companies.

Using the art of storytelling, Sam helps you learn what great companies do and what they abandon.