Sam Swaminathan, whose calling card reads 'Storyteller' is a consultant, trainer, speaker and writer. Since 1991, Sam has been helping clients from over twenty countries unleash the potential of their people, processes and products by working on issues surrounding strategy, leadership, customer success, and innovation. Sam is the founder of the Center for Creative Thinking, a fun loving company that spurns conventional management practices.

Sam is a prolific speaker and seminar leader. He does phenomenal research, travels extensively, observes wise and wicked management practices across cultures and continents, and delivers the learning in story form to his audiences. He is the first practitioner to have made a management video in the Middle East called "Becoming a World Class Company". Several multinational and local firms have acquired the video to jump-start their efforts to become or remain world class.

Sam's writing appears in several newspapers and magazines across the world. His views and articles have appeared in Sales Doctors, Business Today, Leadership, First Rate Customer Service, The Productive Leader, Creativity In Action, Khaleej Times, and Gulf News.

Sam's transnational clients include 3M, ABB, CONOCO, Det Norske Veritas, FedEx, Giordano, International Tanker Management, Jotun, Lubrizol, Northwood University, Michigan, Economic Department - Government of Sharjah, and Unilever.